Tips:
Professional Experience
See examples and tips for adding search data for your professional experience.
Tips:
Example 1
>> XXXXXXXX, 9/2019 – 7/2024
Senior Director, Inbound Marketing
Lead website initiatives to improve organic and SEM website traffic, engagement and conversion resulting in increased qualified lead generation. Provide website guidance and support to field, campaign, open source and partner marketing teams. Support international websites for Japanese, French, Italian, German, and Spanish languages. Collaborate with cross-functional teams, including demand gen, campaigns, product marketing, field marketing, channel marketing and sales to support XXXXXXXX corporate strategy and vision as a Cloud Security industry leader.
>> XXXXXXXX, 10/2018 – 9/2019
Director, Web and Digital Marketing
Own and lead web and digital marketing initiatives to improve corporate website traffic, engagement and conversion resulting in increased funnel/pipeline/booking metrics. Provide guidance and support to all digital marketing initiatives. Collaborate with cross-functional teams, including demand gen, campaigns, product marketing, field marketing, channel marketing and sales to drive and support XXXXXXXX corporate strategy and vision as an industry leader. Develop monthly and quarterly KPI reporting for all website traffic, engagement and conversion metrics.
>> XXXXXXXX, 11/2017 – 08/2018
Director of Web and Digital Marketing
Lead web and digital marketing activities that improve visitor traffic and engagement to the corporate website and increase organic funnel/pipeline (demand gen) activity and provide guidance and support to all digital marketing initiatives.
Collaborate with cross-functional teams, including demand gen, campaigns, product marketing, channel marketing and sales to drive and support XXXXXXXX’s corporate strategy and vision as an industry leader.
Provide business and executive level metrics on traffic, engagement and conversion. Lead web development team with CMS website development best practices and Agile/Scrum/Sprint best practices.
>> XXXXXXXX, 02/2017 – 01/2018
Director of Web Marketing
Lead marketing activities that improve visitor engagement and traffic to the corporate website and provide guidance and support to all digital marketing initiatives. Collaborate with field marketing, product marketing, channel marketing and sales to drive and support XXXXXXXX’s corporate strategy and vision as an industry leader and strategic IT vendor. Provide business and executive level metrics on traffic, conversion and engagement.
>> XXXXXXXX, 09/2015 – 02/2017
Director of Web Marketing
Lead global web marketing for corporate website, manage the web infrastructure in partnership with IT, as well as web design, navigation and behavior, information architecture, and content on the site. In addition, manage search engine optimization/marketing (SEO/SEM) in partnership with the digital demand generation, corporate and product marketing teams.
Major milestones:
– Completed Drupal Audit with recommendations to improve website performance and stability
– Guided teams to significantly improve website performance and stability
– Improvements to international website to support execution of localized campaigns and events
– Completed redesign of corporate website, significant improvement to user experience
– Completed redesign of partner portal/sales extranet, improved user experience
– Collaborated with Global Campaigns to enable promo banners, track impressions and clicks
– Collaborated with Global Campaigns to add AdRoll SmartPixel to website for retargeting nurture
– Successfully moved corporate website to Acquia (Gartner MQ) hosting platform resulting in improved performance and security
Example 2
>> XXXXXXXX, 11/2023 – 4/2025 • Led team to support Campaigns, Field Marketing, Digital, Web, Product Marketing, BDR/SDR teams
• Executed Demand Generation reporting and analytics for Marketing leadership and all respective teams
• Provided Marketing with KPIs on lead/account funnel metrics that track pipeline gen and influence
• Automated lead list upload process and enriched prospects for Marketo and Salesforce using AI
• Created AI lead to account matching and lead routing process for Marketing BDR/SDR & AE team
• Deployed allGood AI chatbot to facilitate automated creation of Marketo emails and landing pages
• Generated a qualification process for accounts (MQA) using predicting intent for ABM programs
• Designed a predictive intent model using first party and third party signals from ABM/ABX data
• Created automation for Marketo segmentation of job level, job role and buyer persona identification
• Automated Marketo email nurtures customized by product, buyer persona and journey and sales stage
• Redesigned the auto-qualification process for leads (AQLs/MQLs), enabling custom scoring, ICP-based account qualification, and dynamic sales team assignment for the BDR, SDR and AE teams
• Automated cleansing and purging of Marketo/Salesforce lead and contact marketable audience to remove outdated, duplicate, or irrelevant records, improving system performance and campaign targeting
>> XXXXXXXX, 5/2021 – 11/2023 Director, Marketing Technology & Operations
Director, Marketing Technology & Operations
• Directed a MarOps execution team to support all Global Marketing technical projects and requests
• Leader of all Marketing Technology: platform discovery and identification, integration, administration, training, enablement, enhancement, maintenance, KPI tracking, executive reporting, and analytics
• Admin of Marketo/Salesforce Marketing Lead Database for attribution, scoring and campaigns
• Owner of end-to-end lead flow process of Marketing Qualified Lead (MQL) to Opportunity conversion for Marketing Sourced and Influenced Pipeline generation under the CMO/Global Marketing
• Creator of alphanumeric predictive scoring model for Marketo to marketing qualify leads using behavior, demographic, and buying intent data from Marketo, ZoomInfo, 6sense, and Salesforce
Sr. Manager, Technology, Data & SDR Operations
• Integrated 6sense ABM to Salesforce in first 3 months, enabling account buying intent insights and account-based marketing processes (display ads and retargeting) for Global Marketing and Sales/Sales Ops
• Owner of MQL global routing process for Salesforce BDRs and AEs using Fullcast, Salesforce and Marketo
• Creator of lead to account matching algorithm using Marketo, RingLead, and ZoomInfo; populating Salesforce account level information to lead object to allow for proper STRAT/ENT/COMM classification
• Owner of ZoomInfo lead enrichment process for all leads, using FormComplete and API enrichment
• Enabled the attribution to segment by account classification and identify relevant buying personas
• Owner of RingLead automated lead deduplication process for Marketo and Salesforce
• Creator of segmentation process to update job level, function, and industry in Marketo/Salesforce
• Administrator of Salesloft for SDRs/BDRs/AEs, created automation rules for lead/contact prospecting
• Integrated Drift to Salesforce to allow for proper lead routing to BDRs for booked meetings
• Migrated all lead data into Marketo for FortressIQ-Automation Anywhere acquisition
Tips
Tip 1: List most recent 3-4 jobs, describing the role you were hired for, and the business outcomes.
Tip 2: Be accurate when describing your role with employer and the business outcomes.